Our Story · Calm Power Wellness
Rooted in science.
Designed for you.
Evidence-led formulas, intentionally designed for women 40 and over.
Built for women who expect more.
Zourra is an evidence-led wellness brand designed for women 40 and over. Every formula we make is built on peer-reviewed research, dosed at clinically meaningful levels, and produced to EU GMP pharmaceutical-grade standards. We use branded actives with their own independent clinical dossiers, not generic equivalents. Every ingredient is disclosed, every dose is substantiated, and every choice is intentional. No vague claims. No filler.
We exist because the supplement landscape has treated perimenopause and menopause as a marketing category for too long. Under-dosed formulations. Misleading claims. The women we are building for are informed, discerning, and entirely capable of reading the science. Our mission is straightforward: give them formulas that respect both their intelligence and their wellbeing, in a brand worthy of the standard they set for everything else in their lives.
“Evidence-led formulas, intentionally designed.”
The name Zourra evokes warmth, groundedness, and quiet authority. Like the ginkgo biloba, one of earth’s oldest and most resilient species and our brand symbol, it represents strength that is rooted, adaptive, and enduring.
Our founding principles
Evidence-led
Every ingredient is backed by peer-reviewed research and dosed at clinically meaningful levels. We do not hide behind proprietary blends or make claims that outpace the science. Transparency is the foundation.
Premium & intentional
From formulation to the weight of the bottle, nothing is arbitrary. Every detail is considered. The experience of using Zourra should feel as premium as the science within it.
Rooted & resilient
Like the ginkgo that survived ice ages and centuries of change, we embody quiet, enduring strength. We provide the evidence. We trust you to make your own informed choices. Always.
Launching July 2026.
Begin your ritual.
Join the Founding Member waitlist for 20% off locked in forever, early access, and first look at everything we are building.